Blog 1: Inventory

For my brand I chose everybody’s favorite breakfast food: Pop-Tarts. Pop-Tarts’ main competition is Pillsbury’s Toaster Strudel. I chose to look at these brand’s Twitter pages. Toaster Strudel’s Twitter page is bad, to say the least. They haven’t posted in 2 years, they only have a little over 6000 followers, and their post are boring and ordinary. Pop-Tarts’ Twitter is very laid-back, funny, engaging, and informative. They often make memes and jokes about what is trending in the social media world at the time. They reply back to a lot of people and aren’t afraid to say what some brands might find inappropriate, but I think their followers like that about them. They also tweet about new flavors and other news about their brand. The discovery paths that Pop-tarts use are Interrupt and Search. Pop-Tarts uses social media ads to show off their brand and to display new flavors and news. You can also find everything you need to know about Pop-Tarts by searching them and visiting their website. There are a lot of people tweeting about Pop-Tarts but a lot of it isn’t what you would expect. They’re saying stuff like “ Are Pop-Tarts ravioli?” or “Are Pop-Tarts sandwiches?” or just asking for ridiculous new flavors, like ranch dressing. Nevertheless, Pop-Tarts plays along and jokes with them and ends up having a lot of viral tweets. I think Pop-Tarts’ Twitter works for them. Their audience is teens and young adults. I think Pop-Tarts is a great example of social media marketing. They are current, engaging, funny, informative, and have a lot of followers. A lot of brands could learn from them.