The brand I chose to look at is Logan’s Roadhouse on Scottsville Road. They have a lot more negative reviews than positive ones on Yelp, with the average rating being 2 stars. People cite the poor service, long waiting time, wrong orders brought out, and many other things in these reviews.

Logan’s Roadhouse does not handle these negative reviews very well. Although their replies are not always exactly the same, they are all very similar and seem like they could be computer-generated. Also, they only replied to about half of the reviews.

For people who go to Yelp just to read other people’s reviews, these replies do not help at all. Logan’s always tells the reviewer to contact them so they can follow up on their concerns. Well, this doesn’t help anyone who is just reading the reviews. I am unsure how Logan’s addressed the issues and how they plan on making improvements. Logan’s should personalize their replies and answer the replies publicly, this will show to everyone on Yelp that Logan’s cares about every customer and is working on improving their business.

Our first step in our video project was coming up with our top 5 reasons to attend WKU. We could think of a lot more than 5, but we narrowed it down by asking other students their opinions, researching what WKU was most known for, and just thinking of why we came here. We then tried to best showcase these reasons in a 60 second video.

Our call to action is to schedule a tour at WKU. Our video’s purpose is to recruit people to come to WKU, so setting up a tour by calling the number in the video is the most necessary next step in the process.

Our video appeals to our audience because it shows what attending WKU will actually be like. Potential students don’t just want stats and numbers, they want to visualize themselves here, and want to know if they can call this place a home. I think our video does a great job of showing the views and sites of Western, but also showcasing its “home” feel.

We did encounter some roadblocks along the process of this project. The weather played a big factor in when we could shoot the video. I myself do not know a lot about video production, but as a team we were able to figure it out. Also none of us were very artistic, so the storyboard part was a little difficult.

I learned a lot about editing and filming during this project. I also learned how big communication is for a project like this. It’s important to meet with your group as many times as necessary and make sure everyone is on the same page.

The brand I chose to look at on Twitter is Denny’s. Denny’s tweets a lot of jokes and uses popular meme formats that incorporate something about their diner. Most of their tweets do not have pictures, they do not promote new menu items, they don’t advertise their low prices and good food, or anything of this nature. Denny’s tweets are mainly all words and are always meant to be humorous. I think Denny’s just hired a meme admin and told them to make a bunch of funny tweets and memes about breakfast foods , and that this will be the whole content of their Twitter page. Tweets that make you laugh but also make you hungry and want to eat at Denny’s are Denny’s main goal.

Denny’s posts about once a week. This past week they have tweeted 9 times. They never retweet stuff and very rarely quote tweet stuff. They do, however, respond to their replies and mentions.

If I was to make a tweet for Denny’s it would look like this:

Hashbrowns are a potato that lost a fight.

This tweet would be effective because it is exactly like a lot of their tweets. They do not use hashtags or include any links. It is just a corny joke that involves a Denny’s menu item.

For my snackable video I chose to look at Old Spice’s Next Episode video. This video shows a guy who is sitting in house, watching Netflix, and has decided to stay in for the night. His friend however saves him from this by putting on old spice for him and carrying him out to their friends for a night out. He doesn’t let his friend lose his swagger.

This video uses the sharing/viral promotional use. It uses a mix of drama and humor to reel the viewers in. I think it is a great video because it keeps you entertained and watching until the last minute. They also have a funny, long description at the bottom of the video that plays on to their type of dramatic humor.

Old Spice is a good channel because all their videos are eye-catching, get their brand across to the viewer, and provide humor. Almost everyone knows what an Old Spice video ad looks like. This video in particular has over 15 million viewers. Old Spice also has over 800k subscribers so they are doing pretty well.

I chose to look at State Farm Insurance Company for my brand on Facebook. State Farm tries to convey to their audience that they are thinking of their well-being. They do this by posting things about safety, money-saving tips, home improvement tips and other things that can be tied to their brand.

State Farm posts on average about once a day. They have posted 6 times over this last week. They usually post in the morning or the early afternoon. Their audience seems to be middle-class men and women from ages 30 and up. The context of the posts seem to be targeted to this audience, and the same audience is engaging them back.

To improve I think State Farm needs to try to reach a younger audience. Young adults who are going into the real world are gonna look for an insurance company. State Farm’s posts seems to be more targeted to the clients they already have. State Farm could post something about how to reach an agent in your area, or when is the right time to get off of your parents’ insurance. They also could engage their audience more. They seem to be very selective in who they respond to, leaving interesting comments and questions unanswered.

For my brand I chose everybody’s favorite breakfast food: Pop-Tarts. Pop-Tarts’ main competition is Pillsbury’s Toaster Strudel. I chose to look at these brand’s Twitter pages. Toaster Strudel’s Twitter page is bad, to say the least. They haven’t posted in 2 years, they only have a little over 6000 followers, and their post are boring and ordinary. Pop-Tarts’ Twitter is very laid-back, funny, engaging, and informative. They often make memes and jokes about what is trending in the social media world at the time. They reply back to a lot of people and aren’t afraid to say what some brands might find inappropriate, but I think their followers like that about them. They also tweet about new flavors and other news about their brand. The discovery paths that Pop-tarts use are Interrupt and Search. Pop-Tarts uses social media ads to show off their brand and to display new flavors and news. You can also find everything you need to know about Pop-Tarts by searching them and visiting their website. There are a lot of people tweeting about Pop-Tarts but a lot of it isn’t what you would expect. They’re saying stuff like “ Are Pop-Tarts ravioli?” or “Are Pop-Tarts sandwiches?” or just asking for ridiculous new flavors, like ranch dressing. Nevertheless, Pop-Tarts plays along and jokes with them and ends up having a lot of viral tweets. I think Pop-Tarts’ Twitter works for them. Their audience is teens and young adults. I think Pop-Tarts is a great example of social media marketing. They are current, engaging, funny, informative, and have a lot of followers. A lot of brands could learn from them.

Thanks for joining me!

Good company in a journey makes the way seem shorter. — Izaak Walton