For my snackable video I chose to look at Old Spice’s Next Episode video. This video shows a guy who is sitting in house, watching Netflix, and has decided to stay in for the night. His friend however saves him from this by putting on old spice for him and carrying him out to their friends for a night out. He doesn’t let his friend lose his swagger.
This video uses the sharing/viral promotional use. It uses a mix of drama and humor to reel the viewers in. I think it is a great video because it keeps you entertained and watching until the last minute. They also have a funny, long description at the bottom of the video that plays on to their type of dramatic humor.
Old Spice is a good channel because all their videos are eye-catching, get their brand across to the viewer, and provide humor. Almost everyone knows what an Old Spice video ad looks like. This video in particular has over 15 million viewers. Old Spice also has over 800k subscribers so they are doing pretty well.
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